What is Kawaii (かわいい): Japan’s Obsession with Cuteness
You’ve probably heard of the Japanese word kawaii, which means lovely, charming, cute and adorable. but what is the kawaii culture, and how does one become kawaii? How do you use かわいい?

You’ve probably heard of the Japanese word kawaii, which means lovely, charming, cute and adorable. but what is the kawaii culture, and how does one become kawaii? How do you use かわいい?
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The question that perplexes all Japanese learners at the beginning: Why is ha (は) read as wa in Japanese, sounding exactly the same as わ? We all thought Japanese phonetics was pretty straightforward, but just when you think you’ve nailed the hiragana and katakana writing systems, you come across this conundrum. Of course, once you’re […]
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