What is Kawaii (かわいい): Japan’s Obsession with Cuteness
You’ve probably heard of the Japanese word kawaii, which means lovely, charming, cute and adorable. but what is the kawaii culture, and how does one become kawaii? How do you use かわいい?

You’ve probably heard of the Japanese word kawaii, which means lovely, charming, cute and adorable. but what is the kawaii culture, and how does one become kawaii? How do you use かわいい?
New border measures from June 2022: Through the new ERFS system, you can now apply for short-term stays for tourism and business for new entry to Japan. Your receiving organization will issue an ERFS certificate for your visa application.
Thanks to its growing popularity over the past decades, non-Japanese readers can enjoy classic and lesser-known manga in English.
Japan is the only nation to have a public holiday dedicated to the oceans. So, why is Marine Day important and how can we all celebrate it together?
Although JLPT is the de facto standard, it’s only held twice a year. This got us thinking: what are the other alternatives to officially prove our Japanese?
Only for Coto students, sign up for our weekly Pera Pera chat session!
So, um, have you ever, like, wanted to say something, but, uh, you didn’t really know what to say?
The question that perplexes all Japanese learners at the beginning: Why is ha (は) read as wa in Japanese, sounding exactly the same as わ? We all thought Japanese phonetics was pretty straightforward, but just when you think you’ve nailed the hiragana and katakana writing systems, you come across this conundrum. Of course, once you’re […]