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Nestled in the heart of Tokyo, Asakusa beckons travelers with its rich history, vibrant culture, and timeless charm. While Tokyo’s modernity often takes the spotlight, this guide unveils the hidden treasures that make Asakusa a must-visit destination. From the iconic Senso-ji Temple to the traditional delights of Nakamise Shopping Street and the serene beauty of Sumida Park, each experience promises an unforgettable journey into Tokyo’s past and present.

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Senso-ji Temple (浅草寺)

Nakamise Shopping Street (仲見世商店街)

Sumida Park (隅田公園)

Golden Poop (金色のうんこ)

Senso-ji Temple (浅草寺)

Photo by Jérémy Stenuit on Unsplash

Dive into the heart of Asakusa’s cultural heritage at Senso-ji Temple. As Tokyo’s oldest temple, it offers a glimpse into Japan’s rich religious traditions. Explore the majestic Kaminarimon Gate, wander through the bustling Nakamise Shopping Street, and bask in the tranquility of the temple grounds. Upon visiting this beautiful temple, be sure to get to know the customs to blend in with the locals! 

Beyond the gate, wander through the bustling Nakamise Shopping Street, lined with traditional stalls offering a variety of souvenirs, snacks, and trinkets. Take a moment to soak in the serene atmosphere and marvel at the intricate architecture and ornate decorations that adorn the temple. As you depart, be sure to cleanse your hands and mouth at the chozuya (water pavilion) for purification before leaving the sacred grounds.

  • Location: 2 Chome-3-1 Asakusa, Taito City
  • How to Get There: Short walk from Asakusa Station
  • Best Time to Visit: Early morning for serene ambiance

Nakamise Shopping Street (仲見世商店街)

Photo by tnkn29 on Unsplash

Embark on a culinary adventure along Nakamise Shopping Street. Indulge in traditional snacks like senbei (rice crackers), ningyo-yaki (sweet cakes), and melon pan (melon-shaped bread). Not only you can enjoy different Japanese delicacies, this street also sells different Japanese souvenirs, also known as おみやげ omiyage! Don’t miss the opportunity to savor authentic Japanese street food and souvenirs,  while soaking in the lively atmosphere.

Don’t miss the opportunity to purchase おみくじ omikuji (fortunes) or お守り omamori (amulets) for blessings and protection. Whether seeking guidance for the future or seeking spiritual support, these sacred tokens add an extra layer of significance to your visit. After exploring the vibrant street, continue to the main hall of the temple, where you can witness devotees offering prayers and paying respects to the Bodhisattva Kannon.

Be sure to check out some of our recommended stores to visit!  

Kaminarimon Senbei (雷門煎餅)

Specializing in freshly grilled senbei (rice crackers), Kaminarimon Senbei offers a wide selection of flavors, including classic soy sauce, seaweed, and sesame. Watch as the senbei are grilled right before your eyes

Kagetsudo (花月堂)

Established in 1945, Kagetsudo is famous for its mouthwatering melon pan (melon-shaped sweet bread) filled with various flavors of ice cream. This iconic snack has become a favorite among locals and tourists alike.

Ningyo-yaki Asakusa Tokudaiji (人形焼 浅草 徳大寺)

Ningyo-yaki are small cake-like treats filled with sweet bean paste and shaped like traditional Japanese dolls. Asakusa Tokudaiji is renowned for its delicious and intricately designed ningyo-yaki, making it a popular choice for souvenirs.

Nakamise Nakayama (仲見世 なかやま)

Nakamise Nakayama offers a wide selection of high-quality matcha products, including matcha powder, matcha-flavored sweets, and traditional Japanese tea sets. Whether you’re looking to purchase authentic matcha for home brewing or seeking delicious matcha-flavored treats to enjoy on the go, Nakamise Nakayama has something for every matcha enthusiast.

 Be sure to try their signature matcha latte or matcha ice cream for a refreshing and indulgent experience. With its central location along Nakamise Shopping Street, Nakamise Nakayama is a convenient stop for those exploring Asakusa and looking to sample the best of Japanese matcha culture.

Kibiya (吉美家)

Kibiya is famous for its delectable kibidango, a traditional Japanese sweet made from pounded rice. These chewy and subtly sweet treats are often skewered and served in sets of three, symbolizing happiness, prosperity, and longevity in Japanese culture. Kibiya’s kichidango are handcrafted using time-honored techniques and premium ingredients, ensuring a delicious and authentic taste experience. Whether you’re a connoisseur of Japanese sweets or simply looking to indulge in a local delicacy, Kibiya is the perfect destination to satisfy your cravings. With its prime location along Nakamise Shopping Street, Kibiya is easily accessible for visitors exploring Asakusa’s bustling streets and historic landmarks.

Other than these foods, be sure to check out other foods like strawberry ame (tanghulu) and sweet potato brulee from Imopippi during your visit to Asakusa! 

Sumida Park (隅田公園)

Image by Gotokyo.org

Escape the hustle and bustle of the city at Sumida Park. Stroll along the serene pathways, admire the seasonal blooms, and relax by the Sumida River. The park’s tranquil ambiance offers a peaceful retreat amidst Tokyo’s urban landscape. Moreover, if you are visiting during the spring, this park is the perfect place to enjoy hanami season, or, in summer, to enjoy a spectacular fireworks festival! 

  • Location: Asakusa, Taito City
  • How to Get There: Short walk from Asakusa Station
  • Best Time to Visit: Cherry blossom season for picturesque views

Golden Poop (金色のうんこ)

Image by Atlas Obscura

Discover the unexpected charm of Asakusa with a visit to the Golden Poop, a whimsical sculpture located near the iconic Kaminarimon Gate. This playful landmark, officially known as “Golden Poop” or “Golden Turd,” has captured the imagination of locals and visitors alike with its unique design and cultural significance. 

Despite its unconventional appearance, the Golden Poop symbolizes good luck and prosperity in Japanese culture, making it a fun and memorable addition to your Asakusa itinerary. Don’t miss the chance to snap a photo with this quirky landmark and share in the laughter and joy it brings to all who encounter it.

  • Location: Near Kaminarimon Gate, Asakusa, Taito City
  • How to Get There: Adjacent to Kaminarimon Gate
  • Best Time to Visit: Anytime for a quirky photo opportunity

Conclusion

As you immerse yourself in the timeless allure of Asakusa, let each experience, from the historic splendor of Senso-ji Temple to the culinary delights of Nakamise Shopping Street and the tranquil beauty of Sumida Park, weave together a tapestry of memories. For those considering a longer stay, Asakusa invites you to explore its hidden treasures and vibrant culture. Contact Coto School Finder for personalized assistance in exploring language schools and turning your visit to Asakusa into an unforgettable cultural adventure. Your journey into the heart of Asakusa’s hidden gems begins here!

Can I visit Senso-ji Temple at night?

While Senso-ji Temple is primarily a daytime attraction, visiting in the evening can offer a different perspective with illuminated lanterns and quieter crowds. However, the main hall and inner temple grounds may be restricted during nighttime.

Are there any traditional Japanese tea houses in Asakusa?

Absolutely! Asakusa is home to several charming tea houses where you can experience the art of the Japanese tea ceremony. These tea houses offer a serene setting to savor matcha and traditional sweets while immersing yourself in Japanese culture.

Is there a specific festival or event in Asakusa that I shouldn't miss?

One of the most celebrated festivals in Asakusa is the Sanja Matsuri, held annually in May. This lively festival features colorful processions, traditional performances, and street food stalls, offering a vibrant showcase of Japanese culture and heritage.

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Contact Us to
Get Started

With so many things to explore, are you considering living in Japan — perhaps to go to university or work? Enrolling at a Japanese language school might be the perfect option for you, as it will prepare you to get to your next goal.

If you are ready, let Coto School Finder assist you in finding the right program in the city of your choice and applying for a student visa — for free! Contact us by filling out the form!